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Powerful Communications & Marketing for CCR&Rs: A Webinar Training for Members

Your CCR&R is the only one of its kind in your community dedicated to supporting families by providing trusted information about high-quality child care. Now is the time to share the best-kept secret in child care - your CCR&R. To achieve your mission, it is critical to have in place the most effective communications and marketing strategies.

Based on feedback from hundreds of CCR&Rs, NACCRRA created a comprehensive training program on communications and marketing (Powerful Communications and Marketing for CCR&R's), complete with tools and resources that members can use immediately to promote programs and services.

We've completed our first year of the training, and we are pleased to offer this successful training once again. We've added more features, enhanced the materials, and created a shorter schedule of trainings to accommodate even more participants.

You will learn how to:

• Evaluate your current communications and marketing efforts
• Develop powerful and targeted organizational messages and materials
• Create effective marketing strategies to promote your organization
• Frame the child care issue to meet the needs of your key audiences

You will receive:

• One copy of the Toolkit and supporting materials
• Six 90-minute interactive sessions, three each in communications and marketing
• Two Advanced Executive Sessions, one each in communications and marketing
• Regular access to an expert communications and marketing professional via the training sessions
• Unlimited access to a password-protected area on NACCRRA's website that includes copies of the presentations as well as exercise templates
• Email listserv that enables you to learn from others in the training
• Opportunity to post questions and case studies on special section of NACCRRA's website to share information and learn from colleagues
• A one-hour consultation with NACCRRA's expert for free advice and counsel

Who should register:

• Only NACCRRA members are eligible to participate in this training. If you are uncertain if your membership is current, contact Member Services at (703) 341-4159.
• Whether you are new to communications and marketing or have had years of experience in this role, this comprehensive training will provide you with tools you can use to positively impact your CCR&R right away.
• Participants must have a telephone line and high-speed Internet access to utilize the webinar software for the training.

Training Details:

• Listen to the trainings from anywhere via telephone. Follow along by viewing an interactive presentation online. All you need is a telephone line and a high-speed Internet connection!
• The training sessions begins in June. Trainings will take place from 3:00 PM until 4:30 PM Eastern Standard Time on the following dates:
• Session 1: June 5
• Session 2: July 3
• Session 3: August 7
• Advanced Executives Session: Communications: September 4
• Session 4: October 2
• Session 5: November 6
• Session 6: December 4
• Advanced Executives Session Marketing: TBD

More about the trainer:

All trainings will be facilitated by Brooks Kenny, consultant to NACCRRA and President of Promoting Public Causes, Inc., a consulting firm that has provided communications and marketing expertise to organizations. A seasoned marketing and communications professional, Brooks has extensive experience providing training to nonprofit organizations to help them develop effective messages, identify marketing strategies for their organizations and create strategic partnerships with corporate partners. Read Brooks' full bio.

Register today - $499 per participant - to receive:

• One copy of the Toolkit and supporting materials
• Six 90-minute interactive sessions, three each in communications and marketing
• Two Advanced Executive Sessions, one each in communications and marketing
• Regular access to an expert communications and marketing professional via the training sessions
• Unlimited access to a password-protected area on NACCRRA's website that includes copies of the presentations as well as exercise templates
• Email listserv that enables you to learn from others in the training
• Opportunity to post questions and case studies on special section of NACCRRA's website to share information and learn from colleagues
• A one-hour consultation with NACCRRA's expert for free advice and counsel

CEU credit:

You can earn 15 CEUs by participating in this webinar training. Register for CEUs, and upon completion of the training, you will receive a certificate verifying your attendance and successful completion of learning activities. CEU credit is available for an additional $25.

For more information:

If you have questions about the training, email Kendra.Beasley@naccrra.org, or call (703) 341-4148.

Register now!